So. Many. Questions.
A writer-for-a-day service – seriously? How the heck does that even work? What writing projects can actually get done in a day’s time?
I know it sounds crazy. It did to me too when I first saw other writers taking this approach in their businesses. And it sounds doubly crazy to you since in the interior design world, a day rate service means you give the advice but the client does the actual implementation. That’s so NOT how you want to tackle your writing projects!
But that’s not how a writer-for-a-day service works (unless you happen to be the rare client who does want to do their own writing after consulting with a pro).
Why bother hiring a content copywriter on a day rate?
Because you might be getting a better value for your money (and time!) than you think.
With my day rate service, I’m taking the functionality of a full-service writing project and condensing it down into a concentrated block of time. You get all of my focus on you and your project for a full day. Certain smaller projects can take just a half-day, while we can string together a few writer-for-a-days for some larger projects (but only if that makes sense from a value perspective as compared to just going with a full-service approach).
So how much can a writer like me do for you under a day rate service?!
If you ask Wanda S. Horton of Wanda S. Horton Interiors, the answer is A LOT!
After working for months on end to get the copy for her new interior design website written, Wanda came to me for help.
Her web designer was chomping at the bit for her to give them copy to place on the site, so Wanda gave him what she had.
Seeing the copy she’d written on the new site, Wanda was torn. While the site’s design conveyed exactly what she wanted it to (that she’s a knowledgeable, seasoned designer who offers a warm, friendly, signature approach to design services). But because like so many of my other clients she’d taken advantage of tons of business and branding education and coaching, her copy was rooted in input from multiple resources.
Everything she included was true and accurate, but it felt piecemealed and “half-baked.” Wanda wanted another set of eyes on the copy from someone who really understands the design industry, as well as how to render nuances in her copy that would hit the right notes and check all the boxes with her prospects and clients. And so she contacted me.
In talking with Wanda over the phone and looking at her copy, it was clear to me that what she’d written was a solid start. It accurately represented where her business is now and where she wants to take it in the near (and not so near) future. What was lacking was a laser focus that would hit home with the kinds of clients she works best with – clients who’ll appreciate her subtlety and warmth as much as they appreciate her design expertise. It needed details that would make them feel fully at home and understood innately, as all her clients do when working with this amazing lady.
Because web copy involves loads of strategy and market positioning work, it’s not always ideal for a day rate service. Opt-ins, email funnels, editorial calendar planning and blog posts, and other standalone projects are often a better fit for a single day of work. But since Wanda had solid messaging and positioning already in place and there wasn’t a need to start her copy from scratch, I knew a Writer-for-a-Day was the way to go.
What does a writer-for-a-day look like?
I usually conduct my Writer-for-a-Days over Zoom, which works beautifully. But Wanda happens to be local to me (we’re both in the Charlotte, NC area), so she graciously invited me to come to her cozy studio.
These Writer-for-a-Days are always super intensive – but mostly just for me, as the client can essentially go on about their day after a video call to kick off the project in the morning. While they do have to be available to review copy and answer my questions by email or text at any time throughout the day, I’m working on it on my own for most of that time. We wrap things up at the end of the day with another call, but as long as they’re not stuck in client meetings or vendor showrooms where they can’t respond to me promptly, they’re free to get other work done while I take care of their writing project.
However, at Wanda’s studio, she graced me with a day filled with her warm hospitality, complete with tea, beautiful snacks, and even fresh flowers – which she sent home with me. This lovely lady knows how to take care of people!
In her case, we worked together all day, with me spearheading the process honing her brand messaging, dissecting her copy, and zeroing in on the exact words that would resonate with her ideal clients and that Wanda could be proud of.
We brainstormed, bounced ideas off one another, and tried out different combinations of words and phrases. Throughout the process, I took copious notes to capture all the details of changes, additions, and subtractions to her copy.
When we were finished, we were both exhausted with a capital “E” and Wanda had fully finished website copy that conveyed the exact feeling and messaging her prospects crave.
There are no shortcuts to great copy, but by putting our heads together and digging in deep, clients like Wanda can get A LOT done for them in the space of a single workday.
As I gathered up my laptop (and my flowers!) to head home, Wanda said the two things I most love to hear from a client: “Deb, I feel such a sense of relief! I’m so glad I called you. You’re worth every penny!”
I couldn’t possibly ask for more than knowing my clients are breathing a sigh of relief because I’ve lifted a weight off their shoulders, whether working with them under my Writer-for-a-Day or my Full Service model.
There’s something truly magical in that kind of partnership between my clients and me. Making their copy come to life so it does the work of selling for them is my joy and privilege.
Wanda, I *heart* you! And if you want to see an example of a fantastic interior design website with ideally crafted copy, look no further than Wanda’s.
Do you feel like you could use a big sigh of relief? Book me for a Writer-for-a-Day to collaborate with you on your website copy or other marketing projects.
Let’s do this!