Deb Mitchell Writing

design, well written.

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get the skinny on how I help you stand out.

Whatever it is you need right now – website copy, blog posts, service sales pages, an opt-in freebie and email sequence – stop right here for a second and ask yourself,

“Do I just want to get this thing done and off my plate? Or do I want website copy and content marketing that moves my business forward?”

If you want the writing you’re investing in to help your business succeed long-term, you need a writer who understands the unique needs of your industry and who’ll write copy for you that resonates with your ideal clients.

And that’s exactly what I do best!

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Website Copy
Marketing Help

Website Copy

BRAND MESSAGING STRATEGY SERVICE

This is where every website copy project begins, but even if you aren’t looking to get a new website or new copy right now and you just want to get clear about your business’s messaging once and for all, this service is where some serious magic happens. 

You know how when you sit down to try to write anything for your business, you have so much and absolutely nothing to say all at the same time? Well, my Brand Messaging Strategy Service solves all of that. 

Using questionnaires and an in-depth interview (it’s really a fun, friendly conversation, but I ask some dang good questions you’ve never thought about before!), I dig deep into everything about your business with you. 

This is how we start to unravel what I call The Big, Messy Ball of Everything that lives in all business owners’ heads. We can’t even figure out where it begins and ends (think the ball of Christmas lights Clark holds up in Christmas Vacation – yikes!), let alone what it all means.

It’s a jumble of stuff like facts about your business, your “story,” your product or service offerings, your clients, and tons of questions like…

“What differentiates me from other designers?”

“What do my prospects really want and need to hear from me?”

“How can I talk about how great I am at what I do without sounding (and feeling) braggy and gross?”

“How can I land on the right brand voice in my writing?”

“Better yet, how can I get someone else to channel that ‘just right’ brand voice so they can do the writing for me?”

With this service, you’ll start to gain clarity just by filling out my questionnaire. That’s the power of asking great questions at work! Then during a 2-hour video call, I get in there with you to dive even deeper, pinpointing the answers to all of the questions above and more. It’s almost like a therapy session for your business mind, heart, and soul!

You’ll walk away breathing a big sigh of relief, knowing that the Big, Messy Ball of Everything is now more of a Nice, Neat, Organized Filing Cabinet of The Things That Actually Matter. Finally, it all makes sense! 

But it’s one thing to brainstorm ideas on a call and quite another to try to put those ideas into action. What good would it do to have even the best ideas if we don’t know how to translate them into copy for your business?

That’s why, after our call, I use the information I’ve gathered as raw materials to cook up a Brand Messaging Style Guide for you to keep. This is a written report with loads of information to build your web copy and marketing content on, like…

  • A positioning statement
  • Messaging statements about your key differentiators, your core values, and your ideal clients
  • A word bank of approved brand describing vocabulary words (and maybe even a few “never use” words we need to stay away from)
  • A clear description of your brand voice
  • A “brand manifesto” to guide content topics
  • And (most importantly) copy examples written in your brand voice using your brand messaging and vocabulary and aimed at your ideal clients 

Having this guide in your back pocket will take your website copy and your marketing to the next level by…

…providing a strategic messaging foundation that’s aligned with your goals, your ideal clients, and the heart and soul of your business.

…setting the right tone for anyone who writes for your brand going forward.

…acting as guardrails for your brand’s writing, with do’s and don’ts to keep the language and messaging on-brand at all times.

…equipping you to speak about your brand in interviews, on podcasts, in brand videos, at networking events, and so on.

The Brand Messaging Strategy Service is transformative on every level because it empowers you to talk about your brand online and off with total CLARITY and CONFIDENCE. 

Sounds good, right?! 

If you’re moving on to have me write your website copy, I need everything in your Style Guide to do it right, which is why I start every website copy client with this service. But I truly believe every business owner needs this process and the guide regardless of whether you’re in the market for a new website at the moment or not, so I also offer it as a standalone service to anyone craving that clarity and confidence about their brand.

Either way, you’re going to love what it does for you and your marketing! 

Ready to get started? 

Got questions? I’d love to chat with you! Just email me at deb@debmitchellwriting.com.

WEBSITE COPYWRITING for WEB DESIGNERS & AGENCIES

Creating amazing websites for your clients is what you love… but the part where your projects stall because you’re waiting around for your clients to get their copy to you, not so much – especially when you end up having to change everything because the writer wants eight pages instead of six and pull quotes EVERYWHERE!

I believe website projects run more smoothly and the end results are just better when the web designer and copywriter work together to achieve the clients’ goals.

Branding, design, development, and copy are all equally important in creating a site that’s cohesive, functionally on point, and effective as a marketing and sales tool. That’s why I love working hand-in-hand with web designers and agencies to make their clients’ projects outstanding.

With a background in high-end sales and the interior design industry and nearly a decade of copywriting experience, I bring a deep understanding of marketing best practices for luxury lifestyle and creative brands.

I do my best work when I’m called upon to think strategically, digging into the client’s business and working on a project from the ground up. 

I work with you to fit into your processes. Sometimes that means using your questionnaires and just supplementing them with a short meeting with the client to clarify some things for their copy. Sometimes it means you including me in all your meetings with the client. And sometimes it means you handing the client over to me to take them through my processes separately. I’m here to make things easier and better for both you and your clients!

You can view a few of my collaborative website projects here.

If I sound like a great fit for how you work and what your clients need, let’s talk!

Schedule a Call

WEBSITE COPY for INTERIOR DESIGNERS & CREATIVES

Already have the help you need for new branding, website design and development but need fresh copy?

No problem! My Website Copy service is designed for that situation.

First, we start with a Brand Messaging Strategy Service (see above). We then use the results and your new Brand Messaging Style Guide to write your website copy.

With the Website Copy Service, you’ll get:

  • Everything in the Brand Messaging Strategy Service
  • Fully custom written copy for all pages on your site including…
    • Homepage
    • About page
    • Services page
    • Portfolio page
    • Contact page
    • Testimonials page
    • Option for additional pages/subpages

Most projects take between 4-5 weeks.

let’s chat about your project!

Marketing Help

Interior Design Copywriter Deb Mitchell Writing

MARKETING SERVICES

One Time Projects & Ongoing Services

Just as with website copywriting, I approach my clients’ marketing projects with an eye toward helping you stand out from the crowd.

Under my Marketing Services, many projects can be handled using a “Writer for a Day” approach. With just a little homework on your part and a 6-hour day comprised of video calls together, joint and solo (for me) writing time, and real-time document collaboration, we work to establish the right messaging for your project and get your marketing deliverable finished or as close to finished as possible in a day. Some projects require a series of two or more “Writer for a Day” sessions strung together, and in some cases, we’ll need to first start you with the Brand Messaging Strategy Service  before moving into a “Writer for a Day” to create your marketing deliverables.

Some clients even purchase several “Writer for a Day” days at a time and schedule them retainer-style to make sure they reserve spots on my calendar when they need me to handle their ongoing marketing needs.

What can we tackle for your business under this service?

Email opt-in freebies

Launch email funnels

Nurture email sequences

Client welcome packets

Newsletters

Blog posts

Brochures

…and just about anything you need help brainstorming, strategizing, and writing for your business.

(Please note that the “Writer for a Day” service model is not available for website copy writing.)

Here’s how it works.

Fill out the form on my contact page and use the scheduling link I send you to set up a time for us to have a fitting call.

On that call, I’ll make a “diagnosis” for how to approach your project to give you the best value and the end best results.

If we decide together that you need to go through the Brand Messaging Strategy service first, we’ll start there to give you:

  • A positioning statement
  • Messaging statements about your key differentiators, your core values, and your ideal clients
  • A word bank of approved brand describing vocabulary words (and maybe even a few “never use” words we need to stay away from)
  • A clear description of your brand voice
  • A “brand manifesto” to guide content topics
  • And (most importantly) copy examples written in your brand voice using your brand messaging and vocabulary and aimed at your ideal clients

That process takes up to 2 weeks. From there, we’ll move on to have you purchase a 6-hour block (or multiple blocks, if needed) to complete your marketing project and book a specific day or days on my calendar. I’ll inform you of what I need to create your marketing deliverables and you’ll be required to send me everything I need to complete the work prior to that scheduled time.

If we determine your project can be handled beautifully without the Brand Messaging Service and you’d like to move straight to a “Writer for a Day,” we’ll schedule you for the earliest available date and have you get started on your “homework” immediately.

So how about it? Could you use a “Writer for a Day” to grow your business’s reach?!

Marketing Time Block/ "Writer for a Day"

6 hours

$1200

You'll be surprised how much I can accomplish for your marketing project in just 6 hours!

let’s chat about your project!