design, well written.
I’m here to change the game for your website copy – and for you – with rock-solid brand messaging.
I’ve seen my clients’ confidence skyrocket.
I’ve heard their stories about the amazing new clients and projects that came their way.
I’ve watched them grow, grow, grow!
And that’s why I’m on a mission to help you find your voice and give you the language to speak right to the hearts of your perfect match clients.
You see, with the right brand messaging in place, you’re teed up to get killer copy that moves the needle on your interior design business, plus so much more.
Clarity
When you’re crystal clear about what you need to say and how you need to say it, you show up differently in every area of your business.
Confidence
Having the right messaging in place empowers you to communicate confidently about your business with anyone, anywhere, anytime – on social media, on sales calls, and, of course, in your website copy,
Connection
When you communicate the messages your perfect match clients are looking to hear, they’ll know, like, and trust you, even if they haven’t met you yet.
Click the arrows to read more about my philosophy.
I BELIEVE:Your copy shouldn’t just sit there looking pretty.
Me:
Your copy has the vital job of helping your perfect match clients find you and start to know, like, and trust you - even before you get on a call with them.
If your copy doesn’t do all that, you need to think about firing those lazy, underperforming words and bringing in some pretty-but-also-hardworking replacements!
I BELIEVE:Getting great website copy shouldn’t make you feel like you’re pushing a boulder up a hill.
Me:
You already work hard enough. You don’t need to have to explain to your copywriter (for the 5th time!) that your clients aren’t going to respond to a flashing red ‘BUY NOW!’ button on your site.
Seriously, hiring a writer who specializes in your industry makes your job SO. MUCH. EASIER. I’ve been in and around the interior design industry for nearly a decade. I’ve worked in-house in a design firm and I’ve written design feature articles for print and online. I get you. I get your clients. I get what you need from your marketing. Boom. Done!
I BELIEVE:You’re unique, different, special, and amazing, and people need to see that.
Me:
You may not think you have a special story to tell, a key differentiator, or a unique point of view on design, but I happen to know you do. How? Because while I’m a copywriter by trade, my true superpower is finding out what makes people tick. Digging deep to understand what makes them who they are and how that resonates with other people.
Seeing my clients’ eyes light up when I reflect back to them how amazing they are and using that amazing-ness in their copy to connect them with their perfect match clients is why I go to work every day.
Deb Mitchell is a brand messaging strategist and expert copywriter specializing in helping interior designers and design-adjacent professionals ensure every word they put into the world works hard for their business. With a decade of experience in the design industry, Deb understands deeply the many nuances of marketing for interior designers. In a process that gives them a safe space to share about where they’ve been and where they want to go, what’s working and what isn’t, she helps designers clarify their audience, refine their services, align their messaging to achieve their goals, and confidently present their brand to luxury-level clientele. Her expert advice has been featured in various outlets including Business of Home, A Well-Designed Business Podcast, The Interior Design Business CEO Podcast, Dakota Design’s The Studio Live, and LuAnn Nigara’s Power Talk Friday Tour.
