There is a question that drives all writers nuts, whether they be novelists, journalists, or copywriters:
“Where do you get your ideas?”
It’s not an easy question to answer, mostly because the average writer has no clue where they get their ideas. They just happen! But as a copywriter creating content for my clients, I don’t have the luxury of waiting around until a brilliant idea suddenly strikes. I need to come up with compelling, engaging material for my clients regularly, no matter how “stuck” I might be in coming up with topics.
As a copywriter focused on design, I usually think of the questions non-designers like me have about interior design to come up with ideas and shape the content I create for my clients. But if you’re a designer blogging for your business and trying to come up with original ideas for blogs, you might be stuck staring at a blank page for hours, with no decent ideas to be had. Sure, you could go to other interior design blogs and “borrow” a topic from there, but that leads to the same old ideas being recycled over and over again. Who wants to read that?!
But lucky for you, I have an idea that might solve your problem. Rather than going to other blogs to find ideas, why not look at educational events? There are TONS of educational events focused on interior designers, many of them with seminars and talks featuring famous speakers at the top of the field. As an interior designer, I’m sure you’ve attended one or two (or 1,000!) of these conferences in the past.
What Does This Have to Do With Blog Ideas?
Simple. You only need to take a look at the topics covered in the educational events at these conferences and let the seminar and speaking inspire your blog topics!
Now, I’m not saying copy the topics word-for-word, as that would be plagiarism. But allowing these ideas to inspire you? That’s fair game!
Let’s take a look at some of the educational events focused at interior designers at HighPoint Market and see how they can be used to create some great copy:
At the last Market, there was an event called “Arts in the Garden.” It focused on economic development, environmental improvements to urban spaces, public art, and historic preservation. While your interior design business might not focus on any of these, the central idea has some merit. How about writing a blog all about how art plays a part in the design of your property? Art doesn’t need to be paintings or sculptures. It could be the way that bushes are shaped or the way a garden is planted. From this one simple idea, you can come up with several blog topics!
Another event at that Market was, “Make Your Online Store Just as Inviting as Your Showroom.” Now here is an event that I would love to attend (Have you seen some of the terrible interior design websites out there? Yuck!) Let’s explore this idea and some of the blog topics you could get out of it. What if you spun that topic into what your homeowner readers and design hounds would be interested in, like “Make Your Powder Room Just as Inviting as Your Foyer”? Or fill in the blanks with whatever works for you, “Make Your ______ Just as ______ as Your _______.” Now seriously, don’t make this weird! I’m, of course, talking about spaces and aspects of design in the home – get your mind out of the gutter, ha!
Let’s just do one more, “Luxury & the Evolution of Luxury Panel Discussion.” Super interesting topic and one that can be spun off into dozens of different blogs posts. What makes an item luxurious or not? Which luxury items are best to splurge on? How much luxury is too much and makes your home feel like a museum? How can you find luxury items on a budget? There’s a whole month worth of blog topics right there!
I know how challenging coming up with blog ideas can be. Heck, sometimes it’s even more difficult than writing the blogs themselves! But when you have a springboard like these event topics to spark ideas, you can let your imagination go and come up with ideas that no one else will be writing about. And with catchy titles and intriguing topics, you’ll get those readers flocking to your blog. Give it a shot!
And, of course, if you need some help planning your editorial calendar (or you want someone else to write your blogs for you), I’m always here to help!