I count myself so lucky that Stephanie Gamble of Stephanie Gamble Interiors in Baltimore, MD heard me on LuAnn Nigara’s podcast and wasted no time in calling me to help her with copy for her firm’s new website.
I love working with clients at all stages of business, but there’s a particular joy in partnering with a seasoned business owner who knows her ideal clients really, really well, and that’s Stephanie.
I love this bit of copy I came up with for her: “Design is our art. Service is our craft.” Chef’s kiss, if I do say so myself! It captures so beautifully the 50/50 (or more accurately 100/100!) mix of Stephanie’s business savvy and client-focused approach with her considerable creative talents.
We had a blast ideating the copy for Stephanie’s site, including a dedicated page to highlight her beautiful brick and mortar showroom smack dab in the middle of downtown Baltimore. Because I believe in always keeping their clients in the center of the copy we write for designers, we focused on the benefits the showroom provides as it allows them to actually experience Stephanie’s timeless, chic designs irl (we didn’t say it quite that way in the copy and I’m pretty sure the kids don’t even say that anymore, but you get the idea!).
I could go on and on about everything I love about Stephanie as a person, as a business owner, and as a designer. So far, she sets the DMW record for most key differentiators. I usually find three or four unique differentiators in each client, but Miss Stephanie had eight (overachiever, 😉!). I want literally everyone I know to meet her. She’s crazy smart and she knows her own mind for sure. She’s an incredible mom. She has the biggest heart ever. Her taste level and design talent blow my mind. And best of all, she’s what I call ‘good people’ (in case you can’t tell, I really get to know my clients!).
And just so you know, if I get my way, I’ll eventually travel to each and every locale my clients are in so I can hang out with (and hug!) them all in person – post-COVID, of course. Stephanie, I’m coming your way, so get ready, girl! xo!
You can check out Stephanie’s copy here.
Want to work together to find your differentiators and to make your website copy shine? Reach out to me here.