“Living Vibrantly” with Blakely Interior Design’s Website Copy
When I set out to write the website copy for Janelle Photopoulos, owner of Rhode Island-based Blakely Interior Design, with Katie Saunders of Pop & Grey, a widely respected branding and web designer for creatives, we took inspiration from Janelle’s fabulous and fun project photography.
Janelle is a wildly talented designer who embraces all things big and bold – color, pattern, and out-of-the-box design ideas included. Part of the beauty of working in side-by-side with a web designer is that we discover the client and their business as a team, drawing the same key conclusions we then are able to carry forward into the web design and the copy, creating rock-solid brand messaging at every touchpoint on their site.
As Katie and I got to know Janelle, we realized her talents don’t stop at creating beautiful interiors. She’s also a super-smart business owner with a fire in her belly to go big and bold with her company. With that knowledge in mind, we laid the foundations for a brand, site design, and website copy that will carry Janelle forward into her business’s bright future.
A deep dive into Blakely’s ideal client profile unearthed the fact that they don’t always feel bold in their approach to their homes’ designs. Instead, they’re looking to Janelle and her team to gently guide them out of their design comfort zones to achieve the personality-filled homes they crave deep inside but aren’t sure how to achieve tastefully.
As a copywriter, it was important to me that I find ways to underscore in the copy Janelle’s adventurous attitude toward design, business, and life, while at the same time not overwhelming her prospects with design adventures they might not feel ready for. Instead, I focused on reassuring those prospects that they would be deeply understood and well cared for with Janelle and her team at their project’s helm.
In the end, much of the basis for the copy I created for this amazing company came back to that most foundational of interior designer core values, trust, but counterbalanced with the wonder and delight that comes from embarking on a creative adventure with caring, talented design guides like the Blakely crew.
Together, Katie and I captured all of that and more in Blakely’s dreamy new copy, stunning branding, and beautiful new site, painting a colorfully bold image for their prospects and fans!