“Delightful” Says It All!
For this fun project for Charlotte-based West Trade Interiors, I worked with their brand and website designer to create a full rebranding, the design of a fully custom coded WordPress website, and all new website copy built on the solid foundation of the strategic brand messaging that strikes the right balance between WTI’s warm, welcoming vibe and their stellar professionalism.
I stirred those elements together throughout the copy by spelling out WTI’s expertise while making sure to add inviting language, and elements of story that will spark connection with their site’s visitors. In the end, we landed on a delightful blend of polished, professional, and accomplished, with a good measure of Southern warmth and hospitality thrown in!
