“Reimagining” Website Copy
Ellen Nystrom, owner of San Francisco-based interior design firm, Nystrom Design, understands the importance of getting her brand’s messaging right. Together with Katie Saunders of Pop & Grey, I gave Ellen new copy built on brand messaging that reveals the full picture of the Nystrom Design brand and Ellen as an expert designer, service provider, and business owner.
Because Nystrom Design works largely with renovations and new builds in urban environments, we needed to communicate Ellen and her team’s depth of expertise in working with architects and builders, as well as their ability to beautifully outfit homes with to-die-for furnishings and decór. Using the threads of these unique capabilities, Katie and I crafted website copy, branding, and a site design that fits Nystrom’s current state of being and paves the way for what’s ahead.