Lindsey Black, founder and lead designer of Lindsey Black Interiors, is passionate about giving her clients functional yet luxurious living spaces that complement their busy lifestyles. Deb tapped into Lindsey’s differentiators and created copy that caters to busy homeowners in the Memphis area looking for a designer who specializes in creating inspired interiors with a little edge using a process-driven approach.
CLIENT: Lindsey Black of Lindsey Black Interiors
IN BUSINESS SINCE: 2018
Challenges and Objectives: Lindsey was inundated with prospective clients, but as she was looking to uplevel her business to work with larger projects, she needed a way to gently filter out smaller inquiries while more clearly inviting her ideal clients.
What We Did: Brand Messaging | Tagline | SEO Keyword Report | Website Copywriting for Existing Site
Sitemap + Copy Plan (ideation for website improvements) |
NEW TAGLINE: Thoughtful Design. Impactful Details. Liveable Spaces.
Brand Highlights: LBI’s style is the perfect blend of approachability and luxury with unexpected touches that elevate spaces with personalization and a hint of edginess you just won’t find anywhere else!
Lindsey’s Reaction:
Deb got the job done to my high standards, and made a task that I was dreading very enjoyable! After just a few weeks I can already see a difference in the quality of referrals who fill out my contact form on the site. As a result of the new copy, potential clients can tell if they would be a good fit for LBI before ever speaking with us, which leads to more qualified referrals filling out the contact form right from the start. Deb is worth every penny!
