BRAND MESSAGING DEVELOPMENT SERVICE
Are you looking for even more clarity and strategically written language around your brand messaging but you’re not looking to do a full rewrite of your website copy? This is the service for you!
I’ll work with you to ideate and develop rock solid messaging designed to resonate with your ideal clients. We start with a Brand Messaging Strategy Session.
But then we take things further by devoting a full two weeks to building out your messaging in polished, well-written messaging statements – talking points for your brand, if you will.
I put those talking points in a written report (Brand Messaging Style Guide) which includes fully developed messaging statements you’ll use over and over in your business.
This service starts with a Brand Messaging Strategy Call (you can read all about that here), but in a nutshell, we dig into everything about your business using my signature workbook and a 2-hour deep-dive call.
Together, we’ll look for clues to answer all your vexing questions around communicating about your business…
- “What differentiates me from other designers?”
- “What do my ideal clients really want and need to hear from me on my website?”
- “How can I find and use the right voice for my brand?”
- “How can I talk about how great I am at what I do without sounding braggy and feeling icky?”
- A workbook designed to spark new lines of thought around your clients, your business, and yourself
- An up to 2-hour deep dive Strategy Session call with me
- A written Brand Messaging Strategy Guide that includes the following…
- — Your key differentiators
- — What your ideal clients are looking for in a designer
- — Your position in the marketplace
- — Your core values
- — A word bank of brand-describing vocabulary words (and maybe even a few “never use” words we need to stay away from)
- — Your brand voice/personality
- — Your unique point of view on design, serving your clients, and more
- — Copy examples about your key messaging written in your brand voice and using your brand vocabulary to give you a taste of how your brand communications should sound and feel
DO I NEED TO PURCHASE A BRAND MESSAGING STRATEGY SESSION IN ADDITION TO THIS SERVICE?
Nope! The Brand Messaging Development fee includes a Brand Messaging Strategy Session.
HOW MUCH TIME WILL YOU NEED FROM ME?
While this is a done-for-you service, it isn’t an entirely done-without-you service. I’ll need you to provide me with information upfront, weigh in on drafts, and provide specific feedback in a timely manner to keep your project moving forward.
WHAT IF I DECIDE AFTER WORKING WITH YOU ON MY BRAND MESSAGING THAT I WANT YOU TO WRITE MY WEBSITE COPY OR SOMETHING ELSE?
That would be fabulous! I love doing additional or ongoing work with my clients, and what’s really great is that once we’ve created your brand messaging, I have everything I need to write your website copy, pillar blog content, client welcome packet, etc. Just let me know what you need and we’ll send you a proposal to get us started writing.
TIMELINE: 2 WEEKS
Think a Brand Messaging Development Service might be right for you?